# Privatrak

> Product analytics without cookies: see feature adoption, funnels and where visitors come from, and ask your AI assistant about it. GDPR-compliant by design.

Privatrak is a hosted product analytics service: funnels, feature usage,
flows, sources and campaigns, dashboards and a query builder (Insights). One
script tag records page views, clicks and form submissions automatically, and
also notices clicks that go wrong: clicks with no effect (dead clicks),
repeated clicks (rage clicks), clicks followed by an error and slow responses.
For an error only its type is sent, never its message. A visual Element Picker
names the things worth measuring without writing code or shipping a deploy,
and a Click Map draws click counts on the customer's own pages. Both
appear only in a tab opened from the dashboard. It is sold as a hosted product
and is not self-hostable.

The privacy model is the part most often summarised wrongly, so in full:

- No cookies, no localStorage, no sessionStorage. The tracker writes nothing to
  the visitor's browser while tracking.
- Privatrak counts a visitor once per day. Someone who comes back the next day
  is counted again; every "Visitors" number in the dashboard means this.
- To tell visitors apart, the server derives a visitor code for the day as
  HMAC(IP address + User-Agent + project ID, daily key). The IP address and
  User-Agent are used in memory to compute that code and are never stored,
  logged or recoverable.
- The daily key is random: each project gets a new one for each day, starting
  at midnight in the project's own timezone, so visitor codes cannot be linked
  across days. Each project chooses that timezone, and the same boundary cuts
  every daily figure in the dashboard.
- Form field values are never read. Password, hidden and credit-card inputs are
  skipped entirely, so they are never even click targets.
- Event timestamps are truncated down to whole seconds, which stops events being
  cross-referenced against each other.
- Once a day has been counted, its visitor codes and its daily key are deleted
  together, and any key older than 3 days is deleted regardless. After that
  nobody, Privatrak included, can recompute which IP address a past day's
  visitor came from. Events and daily summaries are kept, without visitor
  codes, for the plan's data retention.
- No consent banner is required, because no personal data is processed.

Plans, with the limits the API actually enforces:

- **Free**: $0 forever. 10,000 events/month, 1 project, 1 member per project, 30-day retention, 3 funnels and 1 dashboard per project.
- **Starter**: $19/month. 100,000 events/month, 3 projects, 5 members per project, 90-day retention, 10 funnels and 5 dashboards per project.
- **Pro**: $79/month. 1,000,000 events/month, 100 projects, 100 members per project, 180-day retention, 25 funnels and 100 dashboards per project.
- **Enterprise**: Custom. No limit on events, projects, people, funnels or dashboards; data retention agreed with Privatrak; dedicated support.

The Flows page reaches back at most 90 days on every plan, or as far as the
plan's data retention if that is shorter.

The browser tracker is published as `@privatrak/tracker` on npm, and
`@privatrak/nuxt` is a Nuxt module wrapping it. Sites that prefer a script tag
load the same build from https://api.privatrak.com/tracker.js.

AI assistants connect over MCP. Privatrak runs a remote MCP server at
https://api.privatrak.com/mcp (Streamable HTTP, stateless). The user
adds that address to their assistant (Claude, Claude Code, Codex, Cursor or any
other MCP client that supports sign-in) and signs in with OAuth 2.1, choosing
which projects the assistant may see and whether it may only read or also set
up tracking. One connection can cover several projects. Assistants that cannot
open a browser use one of a project's API keys as a bearer token instead. Read
access answers questions about the project's analytics and can change nothing.
Write access, or a full access key, can also create and change feature rules,
funnels and dashboards, and every such change is recorded in a setup run that
undoes in one step. No AI runs inside Privatrak. The assistant is the
customer's own.

Privatrak is operated by Omexa LLC, a Wyoming limited liability company.
Analytics data is hosted in the EU.

## Documentation

- [Getting started](https://privatrak.com/docs/getting-started): Add analytics to your website in four steps: create your account and project, paste the script tag and see your first page view arrive in Privatrak.
- [Track a campaign with UTM parameters](https://privatrak.com/docs/track-a-campaign): UTM tracking step by step: plan your UTM parameters, build a campaign link for a newsletter or ad, and count the visitors and purchases it brings.
- [Track revenue in WooCommerce](https://privatrak.com/docs/track-woocommerce-revenue): See WooCommerce revenue, orders and average order value for every shopper, including the ones a cookie banner would miss. No Google Analytics needed.
- [Measure your WooCommerce cart abandonment rate](https://privatrak.com/docs/woocommerce-abandoned-carts): Measure your WooCommerce cart abandonment rate with a conversion funnel, and compare signed-in shoppers, campaigns and languages. Privatrak measures; it sends no emails.
- [Find what's broken in your WooCommerce checkout](https://privatrak.com/docs/woocommerce-checkout-problems): Find a slow WooCommerce place order button, a broken apply coupon button or a dead checkout link, and see whether it's costing you sales.
- [See what shoppers search for and click](https://privatrak.com/docs/woocommerce-search-and-clicks): See what shoppers search for in your WooCommerce store, name any button without code, and see what they click on a product page.
- [Run an A/B test](https://privatrak.com/docs/run-an-ab-test): Run an A/B test, or split test, with Privatrak: send each version as a trait, build a funnel for your goal and compare the conversion rate of each variant.
- [Measure your SaaS onboarding](https://privatrak.com/docs/measure-activation): See how many new sign-ups get started in your SaaS onboarding, where the others stop and what they do first. Measure your activation rate without code.
- [Find and fix rage clicks and dead clicks](https://privatrak.com/docs/fix-click-problems): Find rage clicks and dead clicks on your site, see each one on the page itself, fix it in your code and check that it stays fixed. A step-by-step guide.
- [Install on WordPress](https://privatrak.com/docs/wordpress): Install the Privatrak analytics plugin for WordPress and record page views, clicks, menus, search and WooCommerce add to cart and purchases, without cookies.
- [Install on Shopify](https://privatrak.com/docs/shopify): Shopify analytics without cookies or an app: paste one block into your theme and one into customer events to measure product pages, cart and checkout.
- [Install in your framework](https://privatrak.com/docs/framework-guides): Add cookieless analytics to React, Next.js, Vue, Nuxt, Angular or SvelteKit with the script tag or the npm package, and check that page views arrive.
- [How visitors are counted](https://privatrak.com/docs/sessions): Privatrak counts unique visitors without cookies, once per day. See what a visitor means in your reports and compare groups of visitors with traits.
- [Privacy](https://privatrak.com/docs/privacy): Analytics without cookies: see what Privatrak stores for each event, how it tells visitors apart, what it never collects and how long your data is kept.
- [Connect an AI assistant](https://privatrak.com/docs/ai-assistant): Connect Claude, Codex, Cursor or another AI assistant to your Privatrak analytics by signing in. Choose which projects it sees and what it may do.
- [Ask about your data](https://privatrak.com/docs/ai-questions): Ask your AI assistant about your analytics in your own words. Example questions, what a good answer looks like, the product review and what it sees.
- [Let it set up your project](https://privatrak.com/docs/ai-setup): Your AI assistant sets up your product analytics for you. It names what matters, creates funnels and a starter dashboard, and you undo it all in one step.
- [MCP reference](https://privatrak.com/docs/mcp-reference): Developer reference for Privatrak's analytics MCP server: address, sign-in and API keys, projects, rate limit, every tool and prompt, and setup runs.
- [Overview](https://privatrak.com/docs/overview): See your key website metrics at a glance: visitors, feature use, top pages and sources, click problems and Funnel Health, and what each number counts.
- [Events](https://privatrak.com/docs/events): See every event Privatrak records, check that event tracking works on your site, chart events by the hour or by the day, and filter the Event Log.
- [Pages](https://privatrak.com/docs/pages): See page views for every page of your site, which landing pages visitors start on, where they came from, where they went next and what they clicked.
- [Sources](https://privatrak.com/docs/sources): See which traffic sources bring visitors: search engines, social networks, AI assistants, other websites and campaign links, and which lead to sign-ups.
- [Campaigns](https://privatrak.com/docs/campaigns): UTM campaign tracking without cookies: create campaign links with UTM parameters and see which campaigns and link variants bring visitors to your site.
- [Features](https://privatrak.com/docs/feature-tracking): Measure feature adoption: name the buttons, pages and actions that matter, see how often each one is used and whether that grows, with or without code.
- [Element Picker](https://privatrak.com/docs/no-code-tracking): Track button clicks without code: click a button, link or form on your own site, give it a name and see how often it is used on the Features page.
- [Click Map](https://privatrak.com/docs/click-map): A click map drawn on your own website: see how often each button and link was clicked, and where clicks did nothing, were repeated, failed or were slow.
- [Click Problems](https://privatrak.com/docs/click-problems): Find dead clicks and rage clicks: buttons and links where clicks have no effect, are repeated, cause an error or respond slowly. Resolve them once fixed.
- [Insights](https://privatrak.com/docs/insights): Build custom reports from any event: count events, sum revenue, see average order value, compare up to 4 series in one chart, break down, filter and save.
- [Funnels](https://privatrak.com/docs/funnels): Funnel analysis without cookies: create a funnel of 2 to 10 steps, see its conversion rate and the drop-off at each step, and learn when it starts counting.
- [Flows](https://privatrak.com/docs/flows): User flow analysis with nothing to set up: follow the paths visits take through your site step by step, and see when a funnel is the better choice.
- [Dashboards](https://privatrak.com/docs/custom-dashboards): Build a custom analytics dashboard: save Insights queries as widgets, arrange them on one page and read them for any date range or group of visitors.
- [Name things in your code](https://privatrak.com/docs/custom-events): Custom event tracking in your code: name buttons, links and forms with a data-track attribute, send custom events with track() and see them in Features.
- [WooCommerce analytics](https://privatrak.com/docs/woocommerce-analytics): See which products shoppers add to the cart, which orders complete, and where your campaigns bring visitors from, without installing any code.
- [Tracker reference](https://privatrak.com/docs/tracker-reference): Every attribute of the Privatrak tracking script and every init() option with its default, plus track(), setTraits() and what to do when nothing is sent.
- [Settings](https://privatrak.com/docs/settings): Every tracking and privacy setting of your project and account: name and timezone, what the tracker records, personal data in addresses, API keys and more.
- [Members and roles](https://privatrak.com/docs/members): Invite your team to a Privatrak project so everyone works with the same numbers. Choose Admin or Member for each person and see what each role can do.
- [Plans and limits](https://privatrak.com/docs/plans): Compare the Privatrak plans: what Free, Starter, Pro and Enterprise include, what happens at the monthly event limit and how long your data is kept.
- [Billing](https://privatrak.com/docs/billing): Upgrade, downgrade or cancel your Privatrak subscription, see this month's usage against your monthly event limit and find your invoices.
- [Google Analytics alternative](https://privatrak.com/docs/google-analytics-alternative): A Google Analytics alternative without cookies: compare Privatrak and GA on consent, funnels, click problems, AI and price, and see when GA fits better.
- [PostHog alternative](https://privatrak.com/docs/posthog-alternative): A PostHog alternative focused on product questions, without cookies: compare scope, cookies, setup, AI assistants and price, and see when PostHog fits better.
- [Mixpanel alternative](https://privatrak.com/docs/mixpanel-alternative): A Mixpanel alternative without cookies: complete numbers without a banner, features named by clicking and click problems built in. See when Mixpanel fits better.
- [Amplitude alternative](https://privatrak.com/docs/amplitude-alternative): An Amplitude alternative without cookies: no-code product analytics, features named by clicking, click problems built in. See when Amplitude fits better.
- [Heap alternative](https://privatrak.com/docs/heap-alternative): A Heap alternative without cookies: no-code product analytics that records clicks automatically, no banner needed. See how it compares and when Heap fits better.
- [Plausible alternative](https://privatrak.com/docs/plausible-alternative): A Plausible alternative that adds product analytics: feature adoption without code, click problems and flows, also without cookies. Compare funnels and price.
- [Matomo alternative](https://privatrak.com/docs/matomo-alternative): A Matomo alternative that records every click without cookies and is hosted for you: compare cookies, funnels, data retention, AI assistants and price.

## Product

- [Features](https://privatrak.com/features): Every Privatrak feature: funnels, flows, feature adoption, click problems, a click map, the Element Picker, traffic sources, campaigns and dashboards. No cookies.
- [AI assistants](https://privatrak.com/ai): Connect Claude, Codex or Cursor to Privatrak through its MCP server. Ask which features people use and where they give up, and let it set up funnels for you.
- [How it works](https://privatrak.com/how-it-works): Add one script tag and Privatrak records page views, clicks and form submissions automatically, without cookies. Your product analytics run in minutes.
- [Privacy](https://privatrak.com/privacy): GDPR-compliant analytics without cookies, fingerprinting or stored IP addresses. See how Privatrak's architecture keeps your visitors unidentifiable.
- [Pricing](https://privatrak.com/pricing): Transparent pricing for cookieless product analytics. Start on the free plan without a credit card, then compare Starter, Pro and Enterprise as you grow.
- [Sign up](https://app.privatrak.com/register): Create an account. The free plan needs no card.
- [Log in](https://app.privatrak.com/login)

## Use cases

- [Find where people give up](https://privatrak.com/use-cases/conversion-funnels): Signup, checkout or upgrade: see which step loses them, and how many.
- [Know if anyone uses what you shipped](https://privatrak.com/use-cases/feature-adoption): The feature went out last quarter. Find out whether it landed.
- [Find buttons that don't work](https://privatrak.com/use-cases/dead-clicks): Dead clicks, rage clicks and errors: see where a click went wrong before a customer tells you.
- [See which campaign brings customers](https://privatrak.com/use-cases/campaign-tracking): Newsletter, ad or post: see which one brings visitors, and which of them buy.
- [Add analytics without calling legal](https://privatrak.com/use-cases/cookieless-analytics): No cookies, no stored IP addresses, and no consent banner to design.
- [Track something without a deploy](https://privatrak.com/use-cases/no-code-tracking): Click the button you care about. It's tracked. No ticket, no release.
- [Stop being the person with the numbers](https://privatrak.com/use-cases/team-dashboards): Anyone on the team can build the view they need, without SQL.
- [Find out where people actually go](https://privatrak.com/use-cases/user-journeys): The path you designed and the path they take are not the same.

## Articles

- [We sent 23 AI agents to our website. Most looked human](https://privatrak.com/blog/ai-agents-in-analytics): We sent ChatGPT, Claude, Comet, Manus and 19 more AI agents to a test site and recorded every request and click. What gave them away, and what didn’t.
- [We tested 9 cookieless Google Analytics alternatives](https://privatrak.com/blog/cookieless-analytics-tools): We ran 9 cookieless analytics tools, from Plausible to Mixpanel, in Chrome and recorded what each stores, records, sends from your URLs and costs.
- [What it took to get our MCP server into Claude’s connector directory](https://privatrak.com/blog/claude-connector-directory): How we submitted our MCP server to Claude’s connectors directory: the automated review, OAuth sign-in, tool descriptions and the test plan.
- [We gave our MCP server an undo button](https://privatrak.com/blog/mcp-server-undo): How to undo what an AI agent changed through an MCP server: one run per task, before and after records, conflict checks and a real preview.
- [Our analytics counted US visitors twice every evening](https://privatrak.com/blog/visitor-counted-twice): A tester in the US saw more visits than there should be. The cause was one assumption about what a day is, and it hides in more software than analytics.
- [UTM parameters: how to use them and what to look out for](https://privatrak.com/blog/utm-parameters): What UTM parameters are, a naming convention you can copy and the mistakes that split your campaign reports, plus a free builder that checks your links.
- [Do you need a cookie banner for analytics?](https://privatrak.com/blog/cookie-banner-for-analytics): When website analytics needs consent under GDPR and ePrivacy, when cookieless analytics can run without a cookie banner, and what you still have to do.
- [WooCommerce tracking and analytics: see why shoppers don’t buy](https://privatrak.com/blog/woocommerce-tracking): WooCommerce analytics show what sold. Tracking shows why the rest didn’t buy: where shoppers come from, what they click and where they give up, without cookies.

## Tools

- [UTM builder](https://privatrak.com/tools/utm-builder): Build UTM links for your campaigns: fill in source, medium and campaign name and copy the finished URL. Free, in your browser, with warnings for common mistakes.

## Legal

- [Privacy policy](https://privatrak.com/privacy-policy)
- [Terms of service](https://privatrak.com/terms)
- [Data processing agreement](https://privatrak.com/dpa)
- [Impressum](https://privatrak.com/impressum)

## Optional

- [About](https://privatrak.com/about): Privatrak is product analytics that puts privacy first: no cookies, and no record of who your visitors are. Learn about the mission and the values behind it.
- [Contact](https://privatrak.com/contact): support@privatrak.com for support, privacy@privatrak.com for data requests.
- [Use case index](https://privatrak.com/use-cases)
- [Documentation index](https://privatrak.com/docs): Guides for cookieless product analytics: set up Privatrak on your site, name the clicks that matter, read every report and connect your AI assistant.