Everything you need to understand your product
Product analytics that shows what people do on your site, what gets in their way and where they come from. All without cookies.
Deep product insights. Zero-compromise privacy.
Understand how people use your product, not just which pages they visit. Follow them through funnels and flows, catch the clicks that go wrong and see where they come from.
Multi-step funnels with drop-off at every step.
Steps you define, counted in order: how many reached each one, what share that is, and how long they took to get there.
Onboarding Funnel
Flows drawn from real traffic.
Nothing to define. Privatrak follows the paths your visitors really took, one step at a time. Click a step and the next column shows what that group did. Every count, share and average time describes only the visits that took that exact path.
Real paths, step by step
PagesEvery visit
Entry
948 visits
First step
948 visits
/
44%417 visits
/signup
25%237 visits
/docs
12%114 visits
Other
13%123 visits
Exit
6%57 visits
Then, from /
417 visits
44% of all
/pricing
45%188 visits · 38s
/docs
22%92 visits · 1m 4s
Other
23%96 visits
Rare paths
4%17 visits
Exit
6%24 visits
Then, from /pricing
188 visits
20% of all
/signup
40%75 visits · 22s
/docs
22%41 visits · 55s
Other
21%40 visits
Exit
17%32 visits
Beyond rigid funnels: the real paths, three steps on from the start
Any click, page or form becomes a named feature.
Use the visual Element Picker to select elements, or define rules manually. Map clicks, pageviews, and submissions to meaningful feature names. Applies to your existing events straight away, so flows and funnels pick it up from today onwards.
Raw Events
Auto-Tagged Features
Find the clicks that go wrong.
Privatrak flags every button and link that lets people down: clicks that do nothing, frantic repeat clicks, errors and slow responses. Better known as dead clicks and rage clicks.
Click Problem Overview
No effect
18
↗ +38%
Repeated clicks
12
↘ -14%
Errors
22
↗ +22%
Slow responses
9
↘ -25%
Where people ran into trouble
Apply coupon
/checkout
Add to wishlist
/shop
Load more
/shop
Every click, drawn on your own page.
See at a glance what people click, what they ignore and where clicks go wrong, right on the page itself.
Fresh from the roastery
Ethiopia Guji
€16.50
Add to bagColombia Huila
€14.00
Add to bagHouse Espresso
€13.50
Add to bag187 clicks on this page
Pick it on your site. Name it. Done.
Point at any button on your site and give it a name. No developer, no code change, no deploy.
Fresh from the roastery
Ethiopia Guji
€16.50
Add to bagColombia Huila
€14.00
Add to bagHouse Espresso
€13.50
Add to bagSelected element
<button>
body > main > section > div > article > button
Add to bag
Narrow it down
Matches 3 elements on this page
See where your visitors come from.
Google, LinkedIn, ChatGPT or your newsletter: see what brings people to your site, and which campaigns are worth the effort.
Search engine
Direct or unknown
Social media
ChatGPT
AI assistant
newsletter
Other website or link
Create campaign link
Source
newsletter
Medium
Campaign name
spring-sale
Your link
https://your-shop.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale
CopyDashboards you assemble from drag-and-drop widgets.
Line charts, bar charts, tables and counters, arranged however you like, with fresh numbers every time you open them.
Total Events
2,847
Conversion Rate
4.2%
Pageviews (7 days)
Ask any question about your data.
Ad-hoc queries with breakdowns and filters. Slice your analytics data any way you need, without writing SQL.
Start measuring what your users actually do
Create an account and watch your first events arrive in minutes.
Free plan, no credit card needed. The demo needs no sign-up.