Privatrak

Everything you need to understand your product

Conversion funnels, feature tracking, user flows, and custom dashboards — all privacy-first.

Product Analytics

Deep product insights. Zero-compromise privacy.

Understand how users engage with your product — not just which pages they visit. Track feature adoption, measure conversion funnels, and build custom dashboards, all without compromising on privacy.

Conversion Funnels

Multi-step funnels with drop-off rates and step timing

Feature Tracking

Track feature adoption with no-code server-side rules

Custom Dashboards

Drag-and-drop widgets with real-time data

Query Builder

Ad-hoc queries with breakdowns and filters

Element Picker

Click on any element in your product to track it visually

Event Analytics

Deep-dive into every user interaction and property

Raw Events

click/pricing#upgrade-btn
pageview/dashboard
click/settings.export-csv
submit/signup#register-form
Feature Rules

Auto-Tagged Features

Upgrade Interestclick on #upgrade-btn
Data Exportclick on .export-csv
Registrationsubmit on /signup
Visual Element Picker

Click any element to track it. No code needed.

Open the Element Picker from your dashboard, navigate to any page, and click on elements you want to track. Privatrak creates server-side rules automatically — no code changes, no redeploys.

Visual point-and-click — anyone on your team can use it
Automatically computes stable CSS selectors
Works retroactively on all historical data
Update tracking without code changes or redeploys
User Flow Visualization

See how users actually navigate

Define your product's pages and how they connect, then overlay real user traffic. See which paths get the most traffic, where users drop off, and how different segments navigate differently.

Filter by session traits

paidmobileadmintrialenterprise
Segment by traits like paid, mobile, admin
Interactive Sankey diagrams for user journeys
Overlay real traffic data onto your defined page structure
Identify drop-off points and unexpected patterns

User flow visualization

2,847 sessions
LandingSignupPricingDashboardOnboardingDocsFeature AFeature BSettings

Go beyond rigid funnels — see real user behavior

Dashboards

Build dashboards that tell your story

Drag-and-drop widgets and real-time data. Create the exact view your team needs without writing a single query.

Multiple widget types — line charts, bar charts, tables, counters
Auto-refresh with real-time data
Drag-and-drop layout customization
Product Overview

Total Events

2,847

+12.3%vs last week

Conversion Rate

4.2%

+0.8%vs last week

Pageviews (7 days)

MonTueWedThuFriSatSun
Query Builder
Event
pageview
Where
page contains /pricing
Group by
referrer
Date
Last 7 days
ReferrerViewsUnique
google.com1,234892
twitter.com567401
(direct)345298
Query Builder

Ask any question about your data

Ad-hoc queries with breakdowns and filters. Slice your analytics data any way you need — no SQL required.

Filter by any event property
Group by time, page, or element
Export results as CSV
Save queries for reuse

Be the first to try privacy-first analytics

Join the waitlist and get early access when we launch.

View Pricing
Features — Privatrak