Documentation
Set up Privatrak, name what matters to you and read every report.
Privatrak shows you how people use your website or app. A small script on your site records page views, clicks and form submissions, without cookies. In your dashboard you see where your visitors come from, which features they use and where they drop off. Your AI assistant can answer questions about it in plain words. New here? Start with Getting started.
Guides
Step-by-step guides for one goal, from the first setting to the result.
- Track a campaign with UTM parametersUTM tracking step by step: plan your UTM parameters, build a campaign link for a newsletter or ad, and count the visitors and purchases it brings.
- Track revenue in WooCommerceSee WooCommerce revenue, orders and average order value for every shopper, including the ones a cookie banner would miss. No Google Analytics needed.
- Measure your WooCommerce cart abandonment rateMeasure your WooCommerce cart abandonment rate with a conversion funnel, and compare signed-in shoppers, campaigns and languages. Privatrak measures; it sends no emails.
- Find what's broken in your WooCommerce checkoutFind a slow WooCommerce place order button, a broken apply coupon button or a dead checkout link, and see whether it's costing you sales.
- See what shoppers search for and clickSee what shoppers search for in your WooCommerce store, name any button without code, and see what they click on a product page.
- Run an A/B testRun an A/B test, or split test, with Privatrak: send each version as a trait, build a funnel for your goal and compare the conversion rate of each variant.
- Measure your SaaS onboardingSee how many new sign-ups get started in your SaaS onboarding, where the others stop and what they do first. Measure your activation rate without code.
- Find and fix rage clicks and dead clicksFind rage clicks and dead clicks on your site, see each one on the page itself, fix it in your code and check that it stays fixed. A step-by-step guide.
Integrations
Install Privatrak on WordPress, on Shopify, on Next.js, on Nuxt, or in your framework.
- Install on WordPressInstall the Privatrak analytics plugin for WordPress and record page views, clicks, menus, search and WooCommerce add to cart and purchases, without cookies.
- Install on ShopifyShopify analytics without cookies or an app: paste one block into your theme and one into customer events to measure product pages, cart and checkout.
- Install on Next.jsAdd privacy-friendly, cookieless analytics to Next.js with @privatrak/next. Track page views and clicks, and see which AI crawlers read your pages.
- Install on NuxtAdd privacy-friendly, cookieless analytics to Nuxt with @privatrak/nuxt. Track page views, clicks and custom events, and see which AI crawlers read your pages.
- Install in your frameworkAdd cookieless analytics to React, Next.js, Vue, Nuxt, Angular or SvelteKit with the script tag or the npm package, and check that page views arrive.
- Report server requestsCount ChatGPT, Claude and other AI crawlers that never run JavaScript. Report server requests from WordPress, Cloudflare, Next.js, Nuxt or any other server.
How Privatrak works
How Privatrak counts your visitors without cookies and what it stores. Every report relies on it.
- How visitors are countedPrivatrak counts unique visitors without cookies, once per day. See what a visitor means in your reports and compare groups of visitors with traits.
- PrivacyAnalytics without cookies: see what Privatrak stores for each event, how it tells visitors apart, what it never collects and how long your data is kept.
AI assistants
Connect Claude, Codex or Cursor, ask about your data in your own words and let your assistant set up your project.
- Connect an AI assistantConnect Claude, Codex, Cursor or another AI assistant to your Privatrak analytics by signing in. Choose which projects it sees and what it may do.
- Ask about your dataAsk your AI assistant about your analytics in your own words. Example questions, what a good answer looks like, the product review and what it sees.
- Let it set up your projectYour AI assistant sets up your product analytics for you. It names what matters, creates funnels and a starter dashboard, and you undo it all in one step.
- MCP referenceDeveloper reference for Privatrak's analytics MCP server: address, sign-in and API keys, projects, rate limit, every tool and prompt, and setup runs.
Reports
What each page of your dashboard shows and how to read its numbers.
- OverviewSee your key website metrics at a glance: visitors, feature use, top pages and sources, click problems and Funnel Health, and what each number counts.
- EventsSee every event Privatrak records, check that event tracking works on your site, chart events by the hour or by the day, and filter the Event Log.
- PagesSee page views for every page of your site, which landing pages visitors start on, where they came from, where they went next and what they clicked.
- SourcesSee which traffic sources bring visitors: search engines, social networks, AI services, other websites and campaign links, and which lead to sign-ups.
- AI servicesTrack AI crawlers on your site: see how often ChatGPT, Claude and Perplexity read your pages to answer questions, and how many visitors they send you.
- CampaignsUTM campaign tracking without cookies: create campaign links with UTM parameters and see which campaigns and link variants bring visitors to your site.
- FeaturesMeasure feature adoption: name the buttons, pages and actions that matter, see how often each one is used and whether that grows, with or without code.
- Element PickerTrack button clicks without code: click a button, link or form on your own site, give it a name and see how often it is used on the Features page.
- Click MapA click map drawn on your own website: see how often each button and link was clicked, and where clicks did nothing, were repeated, failed or were slow.
- Click ProblemsFind dead clicks and rage clicks: buttons and links where clicks have no effect, are repeated, cause an error or respond slowly. Resolve them once fixed.
- InsightsBuild custom reports from any event: count events, sum revenue, see average order value, compare up to 4 series in one chart, break down, filter and save.
- FunnelsFunnel analysis without cookies: create a funnel of 2 to 10 steps, see its conversion rate and the drop-off at each step, and learn when it starts counting.
- FlowsUser flow analysis with nothing to set up: follow the paths visits take through your site step by step, and see when a funnel is the better choice.
- DashboardsBuild a custom analytics dashboard: save Insights queries as widgets, arrange them on one page and read them for any date range or group of visitors.
Track more
Name buttons, links and forms in your code, send your own events, see what shoppers do in WooCommerce, and look up the tracker reference.
- Name things in your codeCustom event tracking in your code: name buttons, links and forms with a data-track attribute, send custom events with track() and see them in Features.
- WooCommerce analyticsSee which products shoppers add to the cart, which orders complete, and where your campaigns bring visitors from, without installing any code.
- Tracker referenceEvery attribute of the Privatrak tracking script and every init() option with its default, plus track(), setTraits() and what to do when nothing is sent.
Account
Settings, the people in your project, plans and limits, and billing.
- SettingsEvery tracking and privacy setting of your project and account: name and timezone, what the tracker records, personal data in addresses, API keys and more.
- Members and rolesInvite your team to a Privatrak project so everyone works with the same numbers. Choose Admin or Member for each person and see what each role can do.
- Plans and limitsCompare the Privatrak plans: what Free, Starter, Pro and Enterprise include, what happens at the monthly event limit and how long your data is kept.
- BillingUpgrade, downgrade or cancel your Privatrak subscription, see this month's usage against your monthly event limit and find your invoices.
Compare
How Privatrak compares with other analytics tools, and when another tool fits better.
- Google Analytics alternativeA Google Analytics alternative without cookies: compare Privatrak and GA on consent, funnels, click problems, AI and price, and see when GA fits better.
- PostHog alternativeA PostHog alternative focused on product questions, without cookies: compare scope, cookies, setup, AI assistants and price, and see when PostHog fits better.
- Mixpanel alternativeA Mixpanel alternative without cookies: complete numbers without a banner, features named by clicking and click problems built in. See when Mixpanel fits better.
- Amplitude alternativeAn Amplitude alternative without cookies: no-code product analytics, features named by clicking, click problems built in. See when Amplitude fits better.
- Heap alternativeA Heap alternative without cookies: no-code product analytics that records clicks automatically, no banner needed. See how it compares and when Heap fits better.
- Plausible alternativeA Plausible alternative that adds product analytics: feature adoption without code, click problems and flows, also without cookies. Compare funnels and price.
- Matomo alternativeA Matomo alternative that records every click without cookies and is hosted for you: compare cookies, funnels, data retention, AI assistants and price.