Documentation
Learn how to use the tracking tool
Everything the product does, and how to get it doing it. If you have not installed the tracker yet, start with Getting Started. Otherwise pick the page for whatever you are trying to work out.
Tracker
- No-Code TrackingName buttons, links and forms for analytics without writing JavaScript – mark them up with data-track attributes or point and click with the visual Element Picker.
- Custom EventsSend your own events with track(), attach properties to them, and set session traits. Everything stays anonymous: no personal data ever leaves the browser.
- Framework GuidesCopy-and-paste setup for the most common frameworks, with the @privatrak/tracker package or the plain script tag, including route changes in single-page apps.
- Tracker ReferenceEvery method, option and data attribute the Privatrak tracker understands, with types, default values and exactly what each one sends.
Dashboard
- OverviewWhat each metric on the overview page counts, how the activity chart is bucketed into days, and where the funnel health figures come from.
- EventsBrowse every captured event, filter by type, page or property, and confirm that a new tracking call is arriving exactly as you intended.
- Feature TrackingDefine a feature once as a rule over your events, then see how many people use it, how often they come back, and whether adoption is growing.
- SessionsSessions come from a rotating server-side hash instead of a cookie. What that means for visitor counts, session traits and your project's timezone.
- InsightsBuild a query without SQL: pick the events, group by a property, choose a breakdown, and save the answer straight to a dashboard.
- FunnelsChain events into steps and see where people leave. Covers step filters, conversion windows and how a visitor is counted at each step.
- FlowsPick a first step and follow the branches forward. How flows are aggregated, why they are kept for 90 days, and how to read the chart.
- Custom DashboardsSave any insight, funnel or feature chart as a widget and arrange it on a dashboard. Widget types, layout, date ranges and per-plan limits.
Account
- Members & RolesInvite colleagues to a project, choose between the available roles, and see exactly what each role is allowed to read and change.
- Plans & LimitsSide-by-side limits for projects, team members, funnels, dashboards, monthly events and data retention on every Privatrak plan.
- BillingUpgrade, downgrade or cancel a subscription, find your invoices, and see what happens to your data when a plan ends.
- SettingsEvery setting a Privatrak project has, what each one changes, and which of them only take effect from the next day onwards.
- PrivacyNo cookies, no fingerprinting, no personal data: how session hashing, truncated timestamps and excluded form fields keep visitors anonymous.