Privatrak

See what you can do with Privatrak

Conversion funnels, user flows, feature tracking, and custom dashboards — set up in 60 seconds, no engineering sprint needed.

What You Can Do

Product analytics that anyone can use.

From conversion funnels to team dashboards, Privatrak gives you actionable insights without the learning curve.

Conversion Funnels

Build multi-step funnels and see exactly where users drop off — onboarding, checkout, or upgrade flows.

User Flows

Define pages and connections, then see how real traffic flows between them. Overlay actual user data onto your product's navigation structure.

Feature Tracking

Map raw events to named features with server-side rules. No code changes, works retroactively.

Custom Dashboards

Drag-and-drop dashboards anyone on your team can build and share — no SQL needed.

Query Builder

Explore your data with ad-hoc queries, breakdowns, and filters — no engineering help required.

60-Second Setup

One script tag, instant auto-capture, and a dashboard ready to go. No SDKs, no build step.

Conversion Funnels

Find exactly where users drop off.

Build multi-step funnels to pinpoint where users abandon your onboarding, checkout, or upgrade flow. No guessing, no log diving — just clear drop-off rates between every step.

Define steps visually — no code needed
See drop-off between each step at a glance
Compare funnels across time periods
Works with auto-captured events — no manual instrumentation

Onboarding Funnel

Signup
2,480
Confirm Email
1,984
-20%
Create Project
1,290
-35%
Invite Team
774
-40%
Upgrade
387
-50%

User flow visualization

2,847 sessions
LandingPricingFeaturesSignupDashboardSettings

Go beyond rigid funnels — see real user behavior

User Flows

See how users actually navigate your product.

Define your product's key pages and connect them to model your expected user journeys. Privatrak overlays real traffic data so you can see which paths users actually take, where they drop off, and which journeys lead to conversion.

Define pages and connections with a visual editor
Filter by traits — plan, device, role
Spot unexpected patterns and dead ends
Overlays real traffic data from auto-captured pageviews
Feature Tracking

Know which features stick — without deploying code.

Use the visual Element Picker to select elements, or define rules manually. Map clicks, pageviews, and submissions to meaningful feature names. Rules apply retroactively.

Visual Element Picker — click on elements to track them
Works retroactively on all historical events
Match on event type, page URL, or element selector
Anyone on your team can set up tracking — no coding needed

Raw Events

click/dashboard#create-report
pageview/settings/billing
submit/onboarding#company-form
click/projects.share-link
Feature Rules

Auto-Tagged Features

Report Builderclick on #create-report
Billing Interestpageview /settings/billing
Onboarding Completesubmit on /onboarding
Marketing Dashboard

Total Events (7 days)

+12.3%

Signups by Channel

MTWTFSS

Top Pages

/pricing
/features
/signup
/blog
Custom Dashboards

Dashboards anyone on your team can build and read.

Non-technical team members can build their own dashboards in minutes. Drag-and-drop widgets and let everyone on your team stay informed — no SQL or engineering help needed.

Drag-and-drop widgets — line charts, bar charts, counters, tables
Auto-refreshing with real-time data
No SQL, no queries — just pick your metrics
60-Second Setup

One script tag. Instant insights. No engineering sprint.

Developers add one line. Non-technical team members see data immediately in the dashboard. No configuration files, no SDK integration, no build step. Just paste and go.

One script tag — developers add it in seconds
Auto-captures clicks, pageviews, and forms instantly
Dashboard is ready immediately — no training needed
No npm required for the script tag — or install the npm package for TypeScript and framework support

Developer adds one line

<script src="/tracker.js"></script>
Your team sees this instantly

Auto-Captured Events

pageview/0.0s
click#get-started2.4s
pageview/signup2.8s
submit#register-form18.1s

Your team sees data in the dashboard. Instantly.

Be the first to try privacy-first analytics

Join the waitlist and get early access when we launch.

View Pricing
Use Cases — Privatrak