Analytics shouldn't need a legal review and a banner.
Most tools make you buy the data with a consent dialog, a rewritten privacy policy and a DPA. Privatrak collects nothing personal, so there is nothing to consent to.
Sound familiar?
- Adding analytics means adding a cookie banner, and the banner costs you a share of every visit before you have measured anything.
- The privacy policy needs rewriting, and somebody has to sign it off.
- Half the numbers are missing anyway, because half the visitors declined.
What Privatrak does instead
The tracker never touches cookies or browser storage. The API derives a session ID by hashing the visitor's IP address and user agent with a secret, then discards the raw values. Only the irreversible hash is kept.
- No cookie banner, because there is no cookie and nothing personal to consent to.
- No IP addresses and no user agents in the database — they exist in memory for the length of one request.
- The secret rotates at midnight in your project's timezone, so yesterday's visitors cannot be matched to today's.
Incoming visitor data
IP Address
192.168.1.42
User-Agent
Chrome/120 macOS 14.2
Cookies
_ga=GA1.2.1234567890
Fingerprint
canvas:a8f2…webgl:3b1c
Session
Ko8bnc34PySSEVrbr+/ASRHeJKe83g8Q5g6KrA==
Event
click #signup-btn
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