Analytics shouldn't need a legal review and a banner.
Most tools make you buy the data with a consent dialog. Privatrak never records who your visitors are, so you get the numbers without one.
Sound familiar?
- Adding analytics means adding a cookie banner, and the banner costs you a share of every visit before you have measured anything.
- The privacy policy needs rewriting, and somebody has to sign it off.
- Half the numbers are missing anyway, because half the visitors declined.
What Privatrak does instead
The tracker never touches cookies or browser storage. The API tells visitors apart by hashing their IP address and user agent with a random key for the day, then discards the raw values. Only the irreversible hash is kept.
- No cookie banner: there is no cookie, nothing is stored on the visitor's device, and no IP address is kept.
- No IP addresses and no user agents in the database. They exist in memory for the length of one request.
- A new random key starts at midnight in your project's timezone and the old one is deleted, so yesterday's visitors cannot be matched to today's, not even by us.
Incoming visitor data
IP Address
192.168.1.42
User-Agent
Chrome/120 macOS 14.2
Cookies
_ga=GA1.2.1234567890
Fingerprint
canvas:a8f2…webgl:3b1c
Session
Ko8bnc34PySSEVrbr+/ASRHeJKe83g8Q5g6KrA==
Event
click #signup-btn
Start measuring what your users actually do
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